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Unique Gifts and Unexpected Finds at an Affordable Price
The Miles Kimball Company is a leader in the direct merchandise business — offering cards, gifts, helpful household items, and unique food products. Operating from the shores of the Fox River in Oshkosh, Wisconsin, the business consists of several distinct brands: Miles Kimball, Christmas Cards by Miles Kimball and Mrs. Kimball’s Candy Shoppe.
It all began in 1934, when an ambitious young man named Miles went into business with a simple idea: to market a Christmas card in which the design spelled out the name of the sender. With a Minneapolis phone book and some borrowed cash, Miles printed and mailed personalized cards to every “Johnson” household in the Twin Cities. The response was fantastic and provided Miles Kimball with enough seed money to produce his first catalog.
As we grow, we remain true to our founder’s vision: to provide you with the unique, the unusual and the unexpected.
Decades later, Christmas cards — the idea that started it all — are still produced and personalized in Oshkosh. Specializing in exclusively designed ornaments, labels, children’s accessories, outdoor decor and gifts, the personal touch continues to be the Miles Kimball hallmark. As we continue to grow, we remain true to our founder’s vision: to provide you with the unique, the unusual and the unexpected. We hope you return to our site often to discover what we have in store.
See how Miles Kimball began, and discover how our rich heritage defines who we are today
1934: Direct Mail Associates founded, as a one-room letter shop with 7 employees, by Miles Kimball and Dean Geer to sell personalized Christmas Cards.
1940: Dean Geer sells his interests in Direct Mail Associates, and the company is renamed Miles Kimball Company.
1946: Miles Kimball is known as a pioneer in the gift catalog industry due to its truly creative and unusual merchandise.
1949: Miles passes away at age 43, his wife Alberta becomes President of Miles Kimball.
1950: Miles Kimball reaches 1 million customers!
1951: The Miles Kimball Foundation is formed to provide support for charitable, scientific, literary or educational organizations in Oshkosh, WI and surrounding areas.
1953: Miles Kimball employs up to 1,900 people during the busy Christmas season.
1959: Hollywood stars such as John Wayne, Marlon Brando, Bing Crosby and Lucille Ball place many orders with Miles Kimball throughout the 50’s and 60’s.
Park Plaza Mall
1970: Alberta Kimball opens Park Plaza, the nation’s first enclosed shopping mall in downtown Oshkosh.
1975: All 194 pages of the Miles Kimball Fall catalog are printed in full color for the first time.
1983: Consumer Reports rank Miles Kimball #1 in customer satisfaction among its peers in the catalog industry.
1986: Top products this year include Photo Calendars and Name and Date Christmas Tree Ball Ornaments. Both are still available from Miles Kimball.
1992: Miles Kimball mails 46 million catalogs and fills 2.8 million orders.
Letter from Santa
1993: Miles Kimball first introduces the Letter from Santa, which quickly becomes a top-selling item.
1996: Alberta Kimball passes away on October 27. She leaves a lasting legacy of charitable activity through both the Miles Kimball Foundation and Alberta Kimball Charitable Foundation.
1999: Ground is broken on July 9 for a new 288,000 square foot Operations and Distribution Center in Oshkosh, WI.
2000: The first order is placed on www.mileskimball.com on May 10.
2005: Miles Kimball corporate offices are relocated to City Center, formerly Park Plaza, which was opened by Alberta Kimball in 1969.
2006: Mrs. Kimball’s Candy Shoppe catalog debuts.
2008: Miles Kimball mails catalogs to Canada for the first time.
2014: The corporate name of The Miles Kimball Company is changed to Silver Star Brands to better reflect its position as a parent company for several brands, including, Walter Drake, As We Change, Easy Comforts and Exposures.